NEXT Proteins has sold several of their brands off to a new company including its popular Designer Whey brand of protein products. A new company is called Athena Wellness Brands has purchased the “Designer” brandds. Other brands acquired include Aria women’s protein products and a line of Designer Whey weight management mixes with the trademarked Biggest Loser reality show from NBC on its packaging.


I remember when Designer Whey was new and truly unique in the market place, sadly this is the passing of an era. Though its true I have no real love or need for expencive commercial protein products I do hold a great deal of regard for the “First” of anything and Designer Whey was just that the first effective research based whey protein product on the market.



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