Josephine's Daughter Celebrates Birthday Bash in Rehoboth

 Rehoboth Beach – Josephine’s Daughter  is celebrating their “GRAND OPENING” on Wednesday, June 1^st thru

Sunday June 5^th.  The boutique and gallery recently moved from Lewes to Rehoboth, and is now located at 40

Baltimore Avenue at the corner of the Rehoboth Mews shopping alley. 

     “ We want to celebrate this big step up for us,” say the co-owners, Debbie Wilkins and Deb Wilkins-Schiffer.  Schiffer started the business two years ago and soon after her sister-in-law, Debbie, joined in to help.  They officially became partners as the business incorporated in February of 2011.  “This move to Rehoboth is the culmination of a dream,” says Deb Schiffer, “I have wanted to have a boutique in Rehoboth since I was sixteen; having Debbie join me in the business helped make it possible.”

Both women grew up in the Dover area where Debbie Wilkins still resides.  Deb Wilkins-Schiffer has lived at the beach since 1994 and her family roots are in Sussex County. 

     The two “sisters” have been gratified by the warm welcome they’ve received in Rehoboth.  “Everyone has been so kind,” says Wilkins,  “from our fellow merchants, to new neighbors and customers.  We’re having this event to say thank-you to our new friends, and to invite all of our customers from all over Delmarva and surrounding states, to come find us at our new location and join in the fun. 

     The event starts on Wednesday, June 1^st, giving locals a chance to get in and take advantage of special prices and the best selection before the weekend.  Daily specials will be available each day through Sunday, June 5^th. 

     Beginning June 1^st, Josephine’s Daughter will be open daily, 10 am to 9pm.  For more information, call 302-260-9577.  Be sure to ask about other special events coming this summer!